Marketing a Dog Training Business: 5 Simple Steps to Attract Customers and Make More MoneyWant to understand how to promote a dog training business?
Regrettably many dog trainers are compelled to train dogs on the side of a regular job, or fight to get enough customers to train dogs full time. The depressing part is that this isn’t because the person doesn’t understand how to train dogs, or help folks. The reason is that they don’t understand how to efficiently advertise their business in a way that will reveal worth and bring the kind of clients they want to work with. But don’t stress! We’re going to teach you five steps you can take today that’ll fix that.
Measure 1. Think like a customer, not a dog trainer. You have to lose all the dog trainer jargon out of your web site, conversations with clients, all marketing materials, and training programs. When a client’s dog has trouble coming when called, they do not believe, “Oh I wish my dog had a better recall.” They’d call you on the phone and ask if you’re able to teach their dog. Or educate their dog not to run away.
You want prospective clients to identify with you as a regular person who occurs to train dogs and can help fix their issues. They won’t do that if you are speaking in a way that they do not BELIEVE in their own minds.
Measure 2. People are not spending their money on their dogs as it pertains to training, they are spending money on themselves. Many trainers we instruct tell us that the people they service would never spend $1500 or more on their dog. That is not false, but they can be really spending the money to remove dog behaviours which are making THEM depressed and likely to make THEIR lives happier. The lesson here, is when you speaking to individuals, or are writing in your website, you should focus on how their life would improve with a dog that listens. By way of example, you could write on the front page of your site, “Picture the peace and quiet you will love from not having your dog bark at every noise he hears.” Once you are able to create in the person’s thoughts the advantages they are going dog obedience harlow to receive from working with you, they will be ready to sign up!
Step 3. The reason for your site would be to get folks to contact you. Your site should NOT be a library of resource information on dog training. Everything you write should be about the dog owner, how life will be after you conclude the battles they are having, and what they’re going through now.
In addition, you want a lead-capture box on all the pages of your site. This really is also called an “opt-in” box. That is a box where they could leave their e-mail address. They will be more likely if you offer then something free, like 5 tips on the best way to housebreak a dog to leave their information. Or 5 common mistakes dog owners make. Do not forget your location, phone number and e-mail address must be prominent on all the pages of your site.
Step 4. Focus on benefits, not just attributes. The features of your programs are things like how many commands, how many lessons, the length of stay for a train and board software. The gains are things like, ‘your dog will walk on a leash next to you so you won’t have your arm pulled and will not be obstructed in the neighborhood.’
The benefits are the positive changes the client will experience inside their life. Another example: The attribute would be the off command, the benefit would be that the owner wouldn’t need certainly to be concerned about their dog damaging and jumping someone. Write the advantages each choice will supply to the owner, although so when you are writing your applications, do not only compose a list of attributes.
Step 5. Pull your perfect customers. The people you need to contact you aren’t merely limited to people with money and a dog, although you might be surprised. People desire a specialist, not a generalist, and will pay more for it. What exactly are you especially good at? Or someone who just worked on engines and specialised on it?
Consider what you do best and what type of person you enjoy to work with most and write a description of them. Think about the best customer you have ever had. Why did they come to you? What did they need? What were their issues? What results were they looking for? What was their personality like? Pretend you’re writing personally to them when you compose all of your materials. For example, our ideal customer is a family or person who is teachable, friendly, has a dog with common behavior problems, and has tried other training before maybe it hasn’t worked well enough for them. So we tend to bring that kind of person when we write, we write to that man.