Telephone Tracking enables you to monitor calls out of your website and know exactly what advertising activity brought them there; whether it was from a different website, Google or your paid search effort.
So no longer will you need to figure how your caller has discovered you.
Call tracking is an essential tool for any business that spends money on advertisements across multiple stations. Customers with AdWords have an inborn need to monitor the calls that relate to their keywords, to be able to understand which keywords deliver call conversions. call phone tracking Without visibility of telephone conversions, it’s not really feasible to work out if your investment from the keywords in your portfolio is delivering value or not. Is just monitoring AdWords telephone conversions enough?
Most customers are searching to monitor not only PPC, but also SEO, Display, Affiliates, Social Media in addition to Offline campaigns such as TV, Direct Mail, Radio, Print media & trade show traffic not to mention Bing PPC traffic. This is where the power of a 3rd generation call monitoring system such as Call Conversions Tracking comes from, as it allows you to realize your ROI for every one of these vital channels not just Google PPC. This can be essential actionable data allowing you to optimise the effectiveness of all your marketing and advertising channels, crucial to the success of any business enterprise.